Weight: </strong> </strong></strong> 400;”>Farooq stands at the crossroads of tradition and innovation, giving freshness to the old craft of Pashmina shawls. He has over 10 years of business experience and assimilated modern techniques without losing contact with the roots of traditional craftsmanship. He forms a new wave of Pashmina shawl artisans who innovate while retaining the traditional methods along with modern designs and materials.
Weight: </strong> </strong></strong> 400;”>Even though Farooq is constantly respectful of the traditional methods that have defined the crafts for thousands of years, he never loses the zeal for experimenting. And one thing about his identity as an artisan is that he blends pure traditional Pashmina with other luxurious fibers that may include silk or cashmere, even organic material. This blend of various fibers is what gives the shawl its texture and shine; hence, it is modern, while softness and warmth are the world’s association with Pashmina.
Weight: </strong> </strong></strong> 400;”>These days, Farooq’s production appeals to the native people and the international market. His modern approach to Pashmina made the shawls in demand among the whole crowd of people who look for cultural tastes with high-end fashionable accessories. Innovations in his production led Farooq to have this possibility of making Pashmina shawls enter out of the traditional markets and offer an opportunity to attract newer and quality-conscious buyers into these markets.
Weight: </strong> </strong></strong> 400;”>Success for Farooq lies in innovation and respect for the craft. Modernization is not about rejecting the tradition but adding value to the craft to ensure that it is also in line with changing times. Passion for design drives Farooq, seeking new ways to challenge conventional methods in making Pashmina and, at the same time, maintain the essence that defines Kashmir for centuries in the shawls.
Weight: </strong> </strong></strong> 400;”>The next twenty-five years might bring promises to Farooq to make the beauty and grandeur of Pashmina grow all over the world. In order to reach all those global designers and to introduce the market to Pashmina, Farooq wants his house to be a luxury global brand, grandeur, and cultural value.